May 8, 2022
Magnetic Personality: Helping Benefit Cosmetics Launch a new line of Extreme Lengthening Mascara
Benefit Cosmetics approached Knack to create an influencer marketing
piece to launch their new line of
They're Real! Magnet Extreme Lengthening Mascara. Our team conceived and designed a clever promotional box
that was sent to beauty influencers in markets around the world. The piece included spot colors and process elements printed
on metallic stock to give the images a luminous quality, and incorporated an actual "magnet" that was used to open the drawer
for a dramatic product reveal. The promotion included informational inserts translated in various languages for the different
markets providing another layer of tailored personalization to the outreach.
Photography by: Mustafa Önder